Many of you may have noticed changes to your product URLs.  This is done primarily to make the URL more search engine friendly.  Even though many of the product names we currently promote are already on the first page of Google, it looks a lot cleaner to have a URL that doesn’t end with long tag lines such as product_id=48472&cat=43&you-get-the-idea…

What you’ll find now are clean URLs similar to the following cd/748/your-band-name/  Of course "your-band-name" would be substituted.  This new format has been applied to CDs, Mp3, DVDs, and everything else our product line includes.

So what happens with the old URLs?  They redirect in the way that Search Engines like.  A 301 redirect is useful, as you won’t lose page rank, and it avoids creating duplicate title tags which could penalize your listings.  Most of all, if anybody happens to use the old URL, they’ll have no trouble being brought to the correct new page.

No, this is not big news.  It’s just a tid-bit from "Behind The Curtains".