Not too long ago, I paid a visit to the SBA (Small Business Administration) department in my area.  They provide free consultation services.  We discussed the typical eCommerce website and sales conversions. 

Before I tell you what I learned, I think that it is important to note that the information I received was not based off of a person’s opinion.  The consultation they provide is based upon resources and pools of data that they have collected throughout the US for years. To get right to the point, it is simply accurate information.

With that said, the average sales conversion ratio for an eCommerce website that is well-designed, and selling products between $10-$50 is less than 4%.  Wow!  Imagine that.  I have several friends that are building their business online, and many of them don’t even receive 100 unique visits in a day.  Imagine if their customers are not happy with that website’s functionality?  Or maybe they just aren’t pushing the sale.  It is easy to create distractions when developing an eCommerce website.  Most sole-proprieterships don’t have the money for an eCommerce solution that works well, and as a result, those sites may perform at less than 0.1%. 

That is a tough business. It almost sounds depressing.  However, with a bit of work each day to improve your storefront, you will obviously increase your traffic and sales.  It may be an enduring process, it might even be fun.  The important thing is to keep going.  There are hundreds of strategies that can help you build traffic and improve your conversion ratio.

One of the features that Music Forte has implemented is a coupon offering.  The coupons help our customers, Music Forte, and anyone operating an eCommerce site. How?

• Our customers save more money. 
• Music Forte increases brand awareness.
• You are providing additional "buyer incentive" for your products.

This strategy is used widely among a variety of  large and small businesses.

If you feel that Music Forte’s product line may be of interest to your website visitors, we encourage you to get your personalized coupon today.  Just send an email to Music Forte’s support team and tell us that you’d like a coupon.

We’ll send you the instructions back for implementing it.  Your customers can print the coupon for future use, or simply store their coupon code on their computer.

Claim your Music Forte coupon and start increasing ‘buyer incentive’ today!